Head of Strategy
The Head of Strategy in a Media Agency plays a crucial role in understanding the market and media
landscape, leveraging audience insights, identifying growth opportunities, and ensuring effective
integration with media platforms. This role requires a blend of strategic thinking, data analysis, and
leadership skills to drive the agency’s success and growth
- Market and Media Landscape Understanding
• Market Analysis: Continuously analyze the market landscape to identify trends, opportunities,
and threats. Keep abreast of industry developments, emerging technologies, and shifts in
consumer behavior.
• Competitor Analysis: Conduct thorough competitor analysis to understand their strategies,
strengths, and weaknesses. Use this information to position the agency more effectively in the
market.
• Media Trends: Monitor and assess changes in media consumption patterns, new media
platforms, and innovations. Ensure the agency’s strategies are aligned with current and future
media trends.
2. Audience Insights and Strategy
• Audience Research: Oversee the collection and analysis of audience data to understand
demographics, psychographics, and behavioral patterns. Utilize quantitative and qualitative
research methods to gain deep insights into target audiences.
• Consumer Behavior: Analyze consumer behavior and preferences to tailor media strategies that
resonate with different segments. Leverage audience insights to drive effective connections and
engagement.
• Strategy Development: Develop and implement audience-centric strategies that drive brand
awareness, engagement, and conversion. Ensure strategies are data-driven and based on solid
research and insights.
3. Identifying Growth Opportunities
• Opportunity Identification: Identify and evaluate new business opportunities, including
emerging and growth audiences, new media channels, and partnership possibilities. Assess
potential for growth and profitability.
• Innovation: Foster a culture of innovation within Mindshare Encourage the exploration
of new ideas and strategies that can differentiate the agency and drive growth.
• Client Development: Work closely with clients to understand their needs and objectives. Identify
opportunities for upselling and cross-selling additional services that can contribute to their growth
and success.
4. Connecting and Integrating with Media Platforms
• Integration: Ensure seamless integration of media platforms into the agency’s strategies.
Coordinate with media planners, buyers, and creative teams to ensure cohesive and effective
campaign execution.
• Technology Utilization: Stay informed about the latest media technologies and tools. Evaluate
and implement relevant technologies to optimize media planning, buying, and measurement.
5. Team Leadership and Management
• Strategic Oversight: Lead and mentor the Communications Planning Team. Co-lead the Learning
Agenda together with the Head of Client Transformation to upskill the team. Ensure alignment
with overall agency goals and objectives.
• Collaboration: Foster collaboration across different teams within the agency, including creative,
media planning, and analytics, to ensure integrated and effective strategies.
6. Reporting and Communication
• Reporting: Develop and present reports on strategy performance, market insights, and growth
opportunities to senior management and clients. Ensure reports are clear, actionable, and data driven.
• Client Communication: Maintain open and effective communication with clients. Provide
strategic recommendations and updates on market trends and opportunities for improvement.
7. Strategic Planning and Execution
• Long-term Planning: Develop long-term strategic plans for the agency, aligning with overall
business goals. Set clear objectives and key results for strategic initiatives.
• Execution: Oversee the execution of strategic plans and ensure they are implemented effectively.
Address any issues or challenges that arise during execution and adjust strategies as needed.
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare . We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare